Tips for Successful E-mail Marketing

          There are a few important points to remember
          for creating successful e-mail campaigns:

1. Use a tantalizing subject line
   It isn't unusual for some people to receive more than 100 e-mails per day. You want to make sure that your subject line intrigues the recipient enough that she wants to open yet another e-mail.
    

2. Include a clear call to action
   Be sure to articulate the goal of your campaign. Use your words to create a sense of urgency. For instance: "Switch to our service this week and we'll give you one month free." The time limit on this offer creates a sense of urgency for your reader. It's also a good idea to sprinkle your call-to-action links throughout your e-mail so readers can click whenever they are ready. Don't make them search for a way to take action on your offer.
    

3. Use a powerful first paragraph
   Many readers will open your e-mail, but won't carefully read past the first paragraph. Be sure your message resonates and include the call to action at the end of the first paragraph. This is what you want your reader to do, so why make them scroll further than necessary?
    

4. Up-Sell, up-sell, up-sell
   Once a customer has made a purchase from your company, send them a personalized e-mail offer for related products. You can create a number of auto-respond messages, which are included in e-Commerce packages and Web hosts, so that when a customer buys a product, the up-sell e-mail is automatically generated.
    

5. Make it easy for customers to unsubscribe
   Just as it's important to get your recipient's permission to send an e-mail, you should also always include an easy-to-use unsubscribe link in your e-mails.